Internet
Facts
Marketing
Tool
The
Internet has become the most affordable marketing tool for
small business and their products and services.
Inc. Magazine reports - of 214 companies,
21.5% have Web sites, 77% identified the Internet as
increasing revenues, and 74% reported quicker customer
access through the Internet.
Higher
Revenues
Small
businesses that use the Internet have higher revenues,
averaging $3.79 million compared to $2.72 million overall.
Business
Research
According
to Neilsen Media Research, 75% of all businesses use the
Internet to gather information.
Internet
User Research
2004
research done by UCLA Center for Communication Policy for
the year 2003.
-
75.9%
of Americans are online, continuously increasing from 66.9% in 2000.
-
On
average, Americans are online 12.4 hours per week.
-
75% Americans browse online stores, then buy in store. |
Benefits
of a Web Site
Inexpensive
Development
A
Web site or page can be set up for as little as $250 and
will be available 24 hours a day, 365 days a year.
Many newspaper ads, which cost more than that and are
only visible one day.
Inexpensive
Updating
Updating
a Web site is far less expensive than updating
printed material such as brochures and catalogs.
No excess recycled paper, no added printing costs.
Flexible
and Expandable
Your
business' Web site can grow and expand as your business
does. Pages can
be added at any time for an extra charge.
Easier
Communication
With
a Web site, you can communicate easier and more effectively
with your current customers and building stronger
relationships, while saving on hiking postage costs.
New
Customer Base
The
global exposure of a Web site opens your business to a whole
new potential customer base that you never had before. |
